Offshore Agency model Cassie stars in the 'No Mascara, No Problem' editorial for Into the Gloss. The editorial is lensed by photographer Tom Newton and spotlights subtle eye makeup in particular, encouraging readers to ditch their mascara in exchange for a more natural look.
Styling for No Mascara, No Problem is courtesy of Lilli Millhiser at See Management who opts for a creamy and neutral wardrobe palette. Model Cassie poses in classic trench coats, earthy casuals and sharp leather looks while wearing natural hair, subtle eye makeup and a bare lip. Hairstyling for this Into the Gloss feature is the work of Kayo Fujita who collaborates with makeup artist Taka Okada.
While expressive eye makeup and faux lash enhancements have been popular for quite some time, the fashion industry is once again embracing "no makeup makeup" and is encouraging consumers to showcase their natural beauty with looks that are understated and effortlessly cool.
Mascara-Free Beauty Editorials
Tom Newton's 'No Mascara, No Problem' Story Boasts Natural Makeup
Trend Themes
1. Natural Makeup Trends - Brands in the cosmetics industry can innovate by promoting the benefits of natural makeup and creating products that enhance natural beauty without heavy makeup.
2. Less Is More Beauty - Creating beauty products that make individuals look and feel beautiful without needing layers of makeup can provide disruptive innovation opportunities for the beauty industry.
3. Sustainable Beauty - Creating products that are sustainable, eco-friendly, and biodegradable can disrupt the beauty industry and promote a more environmentally conscious approach to beauty.
Industry Implications
1. Beauty Industry - The beauty industry can create products that promote natural beauty and sustainable practices that have a positive effect on the health of consumers and the environment.
2. Fashion Industry - The fashion industry can provide disruptive innovation opportunities by promoting natural beauty trends, creating clothing styles that complement minimalistic makeup looks, and collaborating with beauty brands to create conscious, eco-friendly products.
3. Advertising Industry - The advertising industry can drive disruptive innovation by steering advertisers to focus on promoting the benefits of natural beauty, creating campaigns that celebrate diversity and inclusivity, and highlighting sustainable beauty trends that resonate with consumers.