Tokki is reinventing gifting with beautiful, reusable gift bags with QR-coded customizable, personalized cards which are compiled with the recipient in mind. Tokkis provide consumers with a 3-in-1 gift wrapping solution, including a dynamic bag made from three recycled water bottles, a snap-close top (eliminating the need for tissue paper), and a customizable, shareable QR greeting card unlike any other. The product is simple to use. Simply scan the QR code, create a message and video, and follow the bag's journey.
Jane Park, the founder of Julep Beauty, invented Tokki after being overwhelmed with unrecyclable gift wrap on a holiday morning. A sustainable solution was born after Jane remembered how her grandmother in Korea used to package important gifts in reusable silk squares.
QR-Coded Reusable Gift Bags
Tokki is Revolutionizing How Consumers Give Gifts
Trend Themes
1. Reusable Gift Packaging - Opportunities exist to develop new, reusable gift packaging solutions that combine beauty, sustainability, and customization.
2. Qr-enabled Personalization - QR codes offer a unique way to personalize gifts and connect with recipients, presenting opportunities for new custom gift services.
3. Sustainability in Gifting - Consumers increasingly care about the environmental impact of their gift giving, creating disruption for traditional wrapping and packaging industries.
Industry Implications
1. Eco-friendly Packaging - The eco-friendly packaging industry can innovate by creating sustainable and customizable options for gift giving without compromising design or convenience.
2. Direct-to-consumer Gifting - Direct-to-consumer gift companies that integrate QR-code technology into gift customization can offer a unique and sustainable experience for customers.
3. Personalized Video Messaging - Industries that focus on personalized video messaging experiences, such as social media and video conferencing, can consider ways to integrate into the gift giving experience with QR-code technology.