With a new campaign called #TodayList, Quaker Canada is aiming to spark conversations about what matters most in daily life. For the campaign, the brand is asking people to think about their to-do lists and busy lifestyles, then rethink that list with things they'd rather be doing. Instead of being overwhelmed with work and household chores, many people want to allocate more time for recreation and spending time with loved ones.
As a brand that makes whole grain oats, Quaker Canada is positioning itself as one that can help to deliver a boost of energy throughout the day in order to help all tasks become more manageable.
As a newcomer to Twitter, the brand is hoping to start meaningful conversations and create lasting connections with its target audience, which tends to be an older demographic.
Meaningful Activity Campaigns
Quaker Canada's Today List Campaign Questions What Matters Most
Trend Themes
1. Activity Realignment - Campaigns promoting realigning daily activities to prioritize personal enjoyment and social interaction.
2. Energy Boosting Foods - Development of food products that provide nutritious energy for daily tasks.
3. Brands Engaging on Twitter - Companies entering social media to connect with customers through meaningful conversations and lasting connections.
Industry Implications
1. Food and Beverage - Industry that can develop products that help individuals prioritize recreational activities without sacrificing productivity.
2. Social Media Marketing - Industry that utilizes Twitter and other platforms to create meaningful conversations and lasting connections with target audiences.
3. Aging Population Support - Industry that can prioritize health and wellness for older demographics through nutritious and energy-boosting foods.