Leading smoothie brand Juice It Up! is expanding its lineup of to-go breakfast offerings with the debut of its new Toasted Waffle offering. The new dish comes alongside the return of four fan-favorite smoothies, including the seasonal Pumpkin N’ Spice Smoothie.
The tasty new Toasted Waffle menu item comes in Maple and Blueberry varieties and is perfectly designed for on-the-go snacking. Each waffle is golden brown on the outside and fluffy on the inside, and fits perfectly in the palm of your hand. The Toast Waffle also makes the perfect complement to the brand's many smoothies to create a complete meal. As Susan Taylor, Juice It Up! President and CEO, explains, "By expanding our snack offerings and enhancing the variety and functionality of our seasonal smoothies, this seasonal lineup reflects our brand’s versatility and demonstrates our dedication to customer listening."
To-Go Toasted Waffles
Juice It Up! Has a New Toasted Waffle Offering That's Totally Portable
Trend Themes
1. Portable Breakfast Foods - Consumers' increasing demand for quick and convenient breakfast options is exemplified by the introduction of portable toasted waffles.
2. Seasonal Flavor Innovation - The return of seasonal favorites like the Pumpkin N’ Spice Smoothie highlights the growing trend toward limited-time, unique flavor offerings.
3. Nutrient-dense Pairings - Combining nutrient-rich smoothies with portable breakfast items demonstrates an innovative approach to creating balanced, on-the-go meal solutions.
Industry Implications
1. Convenience Food - The convenience food industry is evolving with the introduction of highly portable, ready-to-eat breakfast items like toasted waffles.
2. Beverage - The smoothie segment within the beverage industry sees enhanced consumer appeal through the strategic pairing with new food items.
3. Fast-casual Restaurants - Fast-casual dining establishments are increasingly focusing on versatile menu offerings that cater to busy, health-conscious customers.