Brands and logos are a source of imagery that people happen upon almost every moment of the day, yet most have as little appreciation for them as they do for other mundane events; nevertheless, the To Have & To Hold series encourages people to forget for a moment the underlying marketing tactics used to create such images. It is a nostalgic reflection on past designs that harked back to a more innocent design era.
Designer Tim Sumner writes about the To Have & To Hold series, "An era of the logo type rather than the brand, the filo fax as opposed to the mobile, the fax machine instead of the internet and a time when the word virtual had not yet become a reality." The free giveaways range from the early '70s to the late '80s.
Retro Paper Bag Collections
To Have & To Hold by Tim Sumner Focuses on Nostalgic Designs
Trend Themes
1. Nostalgic Design - Creating products with designs that evoke nostalgia can be a powerful marketing and branding tool.
2. Retro Branding - Brands can leverage the power of retro branding to appeal to consumers seeking a connection to the past.
3. Vintage Giveaways - Offering customers vintage giveaways can help build brand loyalty and nostalgia.
Industry Implications
1. Fashion - Fashion companies can use nostalgic designs to create unique and visually appealing clothing collections.
2. Advertising/marketing - Advertising and marketing industries should explore leveraging retro branding to engage with audiences who have a connection to past eras.
3. Packaging - Packaging companies can use retro designs to create visually appealing packaging that stands out on shelves and elicits feelings of nostalgia in customers.