To Camoe is an ice cream brand based in Russia that enlisted the creative agency DN Group Digital Production to create the packaging for its products.
Headed by the art director Alexey Mogilnichenko, the creative agency was inspired by Soviet-style advertising posters and "classic patterns of the past" when choosing the design for these individually wrapped ice cream bars. The choice to create ice cream packaging based on Soviet classics was made to emphasize the "naturalness of the product." The ice cream bars are made from 15% cream "made by Russian state quality standards of natural milk" – a fact that the creative agency wanted to emphasize for the To Camoe brand.
The ice cream packaging features a white backdrop, with various hues of triangular patterns that give it a sophisticated and attractive appeal.
Soviet-Style Ice Cream Branding
To Camoe Ice Cream Features Classic Yet Contemporary Packaging
Trend Themes
1. Soviet-style Ice Cream Branding - Brands incorporating vintage design elements to create a sense of nostalgia and authenticity.
2. Individually Wrapped Ice Cream Bars - Increasing popularity of convenience-focused food packaging solutions.
3. Emphasizing Product Naturalness - Growing consumer demand for transparency and trust in food production.
Industry Implications
1. Food Packaging - Opportunities for innovative designs that combine aesthetics with practicality and convenience.
2. Art and Design - Exploration of historical design styles as a source of inspiration for contemporary branding.
3. Food and Beverage - Potential for differentiation through highlighting the natural and quality aspects of products.