Carrousel is a confectionery shop that decided to set up a Tinder marketing campaign in order to get at its target demographic of young women. Rather than setting up a profile for a human, Carrousel set up a dating profile for a tasty macaron.
Claiming that its macaron is better than any man around, Carrousel set out to make some sweet matches. Since Tinder is a location-based dating app, this is a clever way for the shop to take advantage of women who are close enough to pop in for a treat. When a match was indicated, this was the perfect chance for Carrousel to speak directly to women with a sweet tooth who liked what they saw while swiping left and right.
Sweet Dating Campaigns
Carrousel's Tinder Marketing Campaign Matches Girls to Macarons
Trend Themes
1. Food-tech Marketing - Businesses can tap into dating app trends and create similar marketing campaigns that leverage location-based dating apps in order to reach target demographics.
2. Edible Products Branding - Businesses can create digital dating profiles for their edible products to promote their brand and gain valuable audience insights from user engagement and interactions.
3. Alternative Advertising Strategies - Businesses can explore alternative advertising strategies like this Tinder campaign to help break out of traditional advertising and gain attention from previously untapped audiences.
Industry Implications
1. Confectionery and Desserts - Confectioneries and dessert shops can leverage this Tinder marketing concept to speak directly to young women seeking a treat nearby and draw them in to their shops.
2. Online Dating Apps - Online dating apps can adapt to this food-tech marketing strategy and offer branded experiences for businesses looking to reach new audiences in innovative and unique ways.
3. Social Media Marketing - Social media marketing agencies can assist businesses in creating unique and eye-catching campaigns that set them apart from competitors and tap into new markets through unique methods of engagement.