The Tim Hortons Tims Boost Energy Infusion drinks are a new line of refreshments created in collaboration between the QSR brand and energy drink brand Red Bull to offer a way to delicious boost alertness.
The drinks come in two flavor options including Sky's the Limit and Sunrise Sunset, which feature raspberry and blue raspberry and coconut flavors, respectively. Each of the drinks are infused with the Red Bull Energy Drink to make them a must-try for avid fans of the brand.
The Tim Hortons Tims Boost Energy Infusion drinks are arriving at participating locations in the US now, but will only be around for a limited time. The drinks each feature a dazzling color scheme to make them perfect for sharing on social media.
Energy Drink-Infused Refreshments
Tim Hortons Tims Boost Energy Infusion Drinks Feature Red Bull
Trend Themes
1. Energy Drink Infused Beverages - The trend of infusing non-alcoholic beverages with energy drinks is offering opportunities to QSR and beverage companies to attract consumers seeking energy-boosting functional beverages.
2. Collaborative Beverages - The collaboration between different brands, like QSR and energy drink brands, is addressing consumer preferences for unique and innovative beverage flavors and combinations.
3. Limited-time Beverages - The introduction of limited-time beverages creates a sense of urgency among consumers to try the new products, driving traffic to QSR locations and increasing sales.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can leverage collaborative beverages to create differentiation in their menu and offer functional beverages to attract the health-conscious consumers seeking energy-boosting drinks.
2. Non-alcoholic Beverages - Collaborative energy drink-infused beverages are disrupting the non-alcoholic beverage industry as companies are innovating to include trending functional ingredients to boost health benefits.
3. Energy Drinks - Energy drink brands can partner with QSRs to reach new consumer segments and tap into the growing trend of functional beverages that offer unique flavor combinations and energy-boosting properties.