Tim Hortons Cold Brew is coming to the Canadian-founded coffee chain's menu for the first time this spring, giving customers a new flavorful iced coffee option that they can enjoy in the hot weather.
The chain uses "100 percent ethically sourced premium Arabica beans" to make its Cold Brew, which is steeped for 16 hours prior to serving to give it a full-bodied flavor. The Tim Hortons Cold Brew can be ordered without any dairy or sweeteners, as a Double Double, or in a Vanilla Cream variation.
Tim Hortons CMO Hope Bagozzi spoke to the news, stating "Whether it's to start their day, to enjoy on an afternoon break, or to beat the heat, we've become known for our Iced Capps® and many guests love our classic coffee flavor on ice. We're so excited for everyone to experience our new Cold Brew, it's a must-try for coffee lovers."
Ethically Sourced QSR Cold Brews
The Tim Hortons Cold Brew is Smooth and Flavorful
Trend Themes
1. Ethical Sourcing for QSR Beverages - QSR chains can explore ethical sourcing of their beverage ingredients to meet consumer demand for transparent and responsible sourcing practices.
2. Premium Cold Brew as a Menu Addition - Offering premium and artisanal cold brew options can help QSRs differentiate their beverage offerings and attract discerning coffee drinkers.
3. Customizable Cold Brew Options for Consumers - Providing consumers with the option to customize their cold brew orders with milk, flavorings, and sweeteners can enhance the value proposition for QSR chains.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSR chains need to enhance their beverage menu offerings to stay relevant and compete effectively in the crowded QSR industry.
2. Ethical Sourcing Industry - Companies that specialize in ethical sourcing and supply chain management can help QSR chains procure sustainably-sourced ingredients for their beverages.
3. Artisanal Coffee Industry - Artisanal coffee brands and suppliers can tap into the QSR market by offering their premium cold brew products to QSR chains seeking to differentiate their beverage menus.