Tim Hortons is launching three new ‘Happy Hour’ items inspired by classic vanilla and chocolate flavors. The ‘Vanilla Flavored Cream Cold Brew with Chocolate Cold Foam,’ ‘Vanilla Flavored Latte with Chocolate Syrup,’ and the ‘Chocolate and Vanilla Flavored Donut’ will arrive from February 2 to March 5 and will be available at participating Tim Hortons locations. The coffee brand's new Happy Hour special will debut in conjunction with these new menu items. After 2:00 p.m., Tims Rewards members receive a 50% discount on medium cold beverages and TimsBoost (one size only).
To participate in Happy Hour, consumers must activate the dedicated offer in their offer tray in the Tim Hortons app. Offer may be redeemed in-store by scanning a registered Tims Rewards card or the Tims App at the register. All Iced Capp drinks and the recently introduced limited-edition chocolate and vanilla options are included in the promotion.
Happy Hour Menu Additions
Tim Hortons Launches the New Chocolate and Vanilla-Flavored Menu Items
Trend Themes
1. Chocolate and Vanilla Flavor Combos - Opportunity for brands to experiment with different flavor combinations for Happy Hour menu items.
2. Happy Hour Deals for Rewards Members - Opportunity for brands to offer exclusive discounts and deals to rewards members during Happy Hour.
3. App Integration for Happy Hour Offers - Opportunity for brands to leverage their app for exclusive Happy Hour offers and promotions.
Industry Implications
1. Fast Food and Quick Service Restaurants - Industry can experiment with new flavor combinations and exclusive deals to attract more customers during Happy Hour.
2. Mobile App Development - Industry can develop and integrate more features for restaurant apps to provide exclusive deals and offers to customers, and enhance their overall experience.
3. Beverage Industry - Industry can experiment with new flavors, innovative recipes, and promotional deals to attract more customers, especially during Happy Hour.