e.l.f. Cosmetics is introducing the first-ever TikTok reality show called Eyes. Lips. Famous.and it will give three creators the chance to build their skills alongside some of the platform's most popular influencers. Avani Gregg, Madi Monroe and Seth O’Brien are lending their talents to the show and the winners have the chance to receive a brand sponsorship with a $5,000 contract to represent e.l.f. Cosmetics on TikTok.
Beauty enthusiasts are invited to enter the contest, which will be judged by Avani, Madi and Seth. Contest entries are being accepted until August 20th and in September, fans can look forward to the month-long reality show on TikTok. The show will see the winners attending a virtual beauty camp, where they'll get feedback, advice and tips from the influencers and other beauty experts.
Short-Form Reality Shows
e.l.f. Cosmetics is Introducing the First-Ever TikTok Reality Show
Trend Themes
1. Short-form Reality Shows - Disruptive Innovation Opportunity: Brands can leverage the popularity of short-form reality shows on platforms like TikTok to engage with their audience and create authentic brand connections.
Industry Implications
1. Cosmetics - Disruptive Innovation Opportunity: Cosmetics brands can explore the use of social media platforms like TikTok to create innovative marketing campaigns and reach a wider audience.