Eyes. Lips. Famous is a TikTok "reality show" that's engaging its young audience in a completely new way. The event is sponsored by e.l.f cosmetics in collaboration with Movers and Shakers, the branding agency that's responsible for all of the beauty brand's big projects on the TikTok platform.
The competition asked participants to submit an "audition video" using a hashtag. From there, three winners were selected by celebrity judges and social media influencers Avani Gregg, Madi Monroe and Seth O’Brien. Now, the three winners are competition against one another for the opportunity to win a $5,000 contract to represent e.l.f. on TikTok for an entire year.
Each week, the three participants will complete a challenge given to them by the judges.
Social Media Reality Competitions
Eyes. Lips. Famous is a TikTok "Reality Show" from e.l.f.
Trend Themes
1. Social Media Reality Competitions - Brands can engage young audiences with reality competition shows on social media platforms like TikTok.
2. User-generated Contest Campaigns - Cosmetics and beauty brands can increase brand awareness and engagement by launching user-generated contest campaigns on social media platforms.
3. Influencer-driven Marketing - Influencers can be utilized in marketing campaigns, like reality competition shows, to promote and increase brand awareness and engagement.
Industry Implications
1. Cosmetics and Beauty - Beauty brands can launch user-generated contest campaigns on social media platforms, such as reality competitions, to engage customers and promote brand loyalty.
2. Marketing and Advertising - Branding agencies and marketers can utilize social media platforms, such as TikTok, to create user-generated content and promote brand awareness and engagement.
3. Entertainment - Reality competition shows on social media platforms, such as TikTok, can attract a younger audience, promoting advertisers and sponsors and increasing revenue streams.