ColourPop recently shared a number of new tie-dye makeup palettes with its followers on Instagram after curating the winners from a previous vote.
In order to make its creation process a little more interactive so that fans can be a part of the experience, the brand invited them to leave suggestions for names in the comment sections of the Instagram postings. As POPSUGAR Beauty reports, some of the names that have been listed by fans so far include "Peanut Butter Jelly TIme" and "Holosexual."
To generate the hippie-like aesthetic for the tie-dye makeup palettes, ColourPop combined varying colors in a patchy fashion -- resulting in a collage of shades that combine to generate a consistent shimmery result.
Tie-Dye Makeup Compacts
ColourPop's Recently Launched New Eye Shadows, Highlighters and Blushes
Trend Themes
1. Interactive Makeup Creation - Inviting customers to leave suggestions for names of a product could enhance loyalty.
2. Tie-dye Makeup Palettes - Creating unique and fun makeup palettes can attract younger, more experimental customers.
3. Social Media Engagement for Promotions - Using social media to launch and promote products can increase brand awareness and customer engagement.
Industry Implications
1. Cosmetics - By launching new and unique makeup palettes, cosmetic brands can appeal to younger, more experimental customers.
2. Social Media Marketing - Social media can be leveraged as a tool to launch products and increase engagement and brand awareness.
3. E-commerce - Using social media influencers and personalized promotions can enhance customer loyalty and growth on e-commerce platforms.