Popular beauty brand ColourPop recently unveiled a series of highly pigmented loose highlighters, which it refers to as 'Luster Dust.'
Three different shades make up the series: 'Gnomie,' 'Aura Voir' and 'Dew Drop.' All of shades can be used on the areas on one's face or body that they'd like to draw a little extra attention to by adding some brightness and shimmer, or used as subtle eye shadows that are ideal for natural day looks. As all of the shades come packaged in individual pods, consumers can choose whichever complements their skin tone and personal preference the best.
The whole Luster Dust series can be purchased from ColourPop's website, where each shade goes for just $5 USD.
Highly Pigmented Loose Highlighters
ColourPop's 'Luster Dust' is Made with 3D Glitter and Pearls
Trend Themes
1. Loose Highlighters - Brands can explore creating highly pigmented loose highlighters to add versatility to the product and offer an affordable option for consumers.
2. Multi-use Makeup Products - As consumers prefer multi-use makeup products, the trend of highlighting products that double as eye shadows will continue to be popular.
3. Affordable Makeup - With Luster Dust's low price point, brands should explore creating affordable makeup options for consumers who want high-quality products without breaking the bank.
Industry Implications
1. Cosmetics - Businesses in the cosmetics industry can explore the trend of creating affordable multi-use products like Luster Dust for their consumers.
2. Beauty - Beauty brands can focus on creating highly pigmented and affordable highlighting products to cater to the consumer's demand for versatile makeup options.
3. E-commerce - E-commerce retailers that specialize in beauty products can specifically cater to the ever-growing demand for affordable multi-use makeup options by collaborating with brands such as ColourPop.