Tic Tac Gum is being introduced as a brand new product that boasts many of the same features that consumers have come to know and love about Tic Tac Mints.
The new product is packaged in the same way as the mints, providing 56 Tic Tac-sized pieces of chewing gum. As such, Tic Tac Gum is being touted as a "customizable" product, as consumers are free to choose how many pieces of the bite-sized gum they would like to enjoy per serving—the standard serving size is about six pieces.
When Tic Tac Gum was unveiled at the Sweets and Snacks Expo 2017, it was recognized as the Most Innovative New Product Award in the category for gum and mint products.
Chewing Gum Bites
Tic Tac is Expanding Beyond Mint with the Introduction of Tic Tac Gum
Trend Themes
1. Customizable Chewing Gum - Tic Tac Gum's customizable packaging allows consumers to choose their desired number of pieces per serving.
2. Expansion Beyond Mint - Tic Tac Gum expands on the brand's traditional mint products, offering a new range of flavors.
3. Innovative Gum Packaging - Tic Tac Gum's packaging, similar to mints, brings a fresh and unique approach to the chewing gum industry.
Industry Implications
1. Confectionery - The introduction of Tic Tac Gum presents an opportunity for confectionery companies to innovate their gum products and packaging.
2. Snack Food - The expansion of Tic Tac into gum creates disruption in the snack food industry, providing a new product category for consumers.
3. Candy and Gum Manufacturing - Tic Tac Gum's recognition as the Most Innovative New Product Award highlights the need for candy and gum manufacturers to explore new and creative product offerings.