New York City's SHOWFIELDS is an all-new four-storey brick-and-mortar retail concept that gives consumers the chance to connect with brands like quip, Function of Beauty, Boll & Branch and CITYROW, as well as fun food and beverage experiences like 'Thrills By Chloe' from By Chloe—the popular plant-based restaurant chain.
Thrills By Chloe puts an entirely new spin on some classic menu items and offers visitors the chance to taste exclusive, site-specific creations. Some of the carnival-inspired treats that can be enjoyed at the funhouse-style experience include everything from peppermint candy floss to swirled lollipops, as well as more hearty options like roasted cauliflower soup and edamame toast.
In the process of satisfying fans' desire for novel food and drink experiences, By Chloe is also making the most of Thrills By Chloe to test potential new menu items.
Funhouse-Style Vegan Eateries
'Thrills By Chloe' Tests Exciting New Plant-Based Food & Drink Ideas
Trend Themes
1. Funhouse-style Vegan Eateries - There is an opportunity to create playful, interactive vegan dining experiences that feature unique flavors and menu items.
2. Site-specific Creations - Retail and food industries can take advantage of the trend towards offering exclusive, location-specific menu items to engage customers and drive foot traffic.
3. Novel Food and Drink Experiences - There is potential for innovative food and beverage companies to create exciting, new experiences that appeal to consumers' desire for unique and memorable dining experiences.
Industry Implications
1. Food and Beverage - Fun, themed dining experiences with unique menu offerings can attract customers and encourage repeat visits from dedicated foodies.
2. Retail - Retailers who partner with popular food and beverage brands to offer in-store dining options can create engaging experiences and increase foot traffic to their stores.
3. Hospitality - Hotels and other hospitality businesses can generate buzz by developing unconventional eateries and food experiences that appeal to travelers seeking unique experiences during their stays.