Thousand Hills Lifetime Grazed has introduced two new American Grassfed Association-certified barbecue items. 'Triple Crown Organic BBQ Sauce' is served with the 100% grass-fed Meat Brisket, and the heritage breed pork pulled over beef is grown on pasture. The barbeque products are presented in 14 oz. cardboard sleeves with certified regenerative agriculture declarations, recyclable materials, and oven and microwave-safe trays.
The goods promote regenerative agricultural techniques, which adhere to rigorous regulations stipulating that no animals are ever administered antibiotics, synthetic growth hormones, genetically modified plants, grain, or grain byproducts.
"We have found that today’s consumer desires gourmet flavor, clean label and convenience while making a positive impact on our food system and environment," said Matt Maier, farmer owner and chief regenerative renegade of Thousand Hills Lifetime Grazed. "I’m elated to state these products happen to satisfy all those desires perfectly."
Regeneratively Raised BBQ Products
Thousand Hills Launches Two New Regenerative Barbecue Items
Trend Themes
1. Regenerative Agriculture - There is a growing trend for products that promote regenerative agricultural techniques, such as using 100% grass-fed meat and avoiding the use of antibiotics, synthetic growth hormones, genetically modified plants, grain, or grain byproducts.
2. Clean Label - Consumers continue to favor products with clean labels, which creates an opportunity to promote food products that are free from artificial ingredients and synthetic chemicals.
3. Convenience Foods - Products that offer gourmet flavor and convenience are growing in popularity, making it an ideal time to develop new foods or packaging that optimize ease of use with high-quality flavor profiles.
Industry Implications
1. Meat and Poultry - The meat and poultry industry can capitalize on the trend toward regenerative agriculture by promoting their products as 100% grass-fed and raised without antibiotics or synthetic growth hormones.
2. Organic and Natural Foods - The trend toward clean labels provides a significant opportunity for organic and natural food companies to market their products as free from artificial ingredients and synthetic chemicals.
3. Packaging and Manufacturing - As consumers demand both convenience and sustainability, the packaging and manufacturing industry can create new products and manufacturing processes that meet these needs and promote their products as sustainably packaged.