Ferrero UK is debuting a new Easter line that brings back past releases and showcases new treats. Thorntons will add a new molded chocolate figure called the ‘White Chocolate Bunny,’ along with a complete packaging redesign to celebrate the holiday.
This redesign will see the Easter-themed chocolate transformed into a festive display of animations and colors. Two boxed egg packs called the ‘Ferrero Rocher Egg’ and the ‘Ferrero Collection (Milk) Egg’ will also be launched in addition to favorites like the ‘Kinder Joy,’ ‘Kinder Egg Hunt,’ and the ‘Kinder Figures.’
"We’re confident that consumers will still want to spend on special occasions such as Easter and will look towards trusted and well-known names when they do so. As a result, we’ve expanded our Easter range to provide more choice for shoppers. We’ve also refreshed our packaging to highlight our much-loved brands, ensuring they stand out on shelf and can help retailers create excitement in-store, both for existing and new customers," said Jason Sutherland, UK & Ireland Sales Director at Ferrero UK.
The Ferrero UK Easter collection launches in January 2023 at grocery and convenience stores.
Easter-Themed Chocolate Collections
Thortons Launches its Easter 2023 Collection at UK Stores
Trend Themes
1. Easter-themed Chocolate Collections - As the demand for festive-themed chocolates increases, chocolate companies may consider expanding their product lines to include a broader range of themed collections.
2. Packaging Redesign to Celebrate Holidays - Chocolate companies can take advantage of special occasions to update their packaging designs and create excitement in-store to attract new customers.
3. Expansion of Product Range to Increase Customer Choice - Expanding product lines to provide more choice for customers can be a powerful strategy for attracting and retaining customers, especially during holiday seasons.
Industry Implications
1. Chocolate Industry - Chocolate companies can leverage the demand for festive-themed chocolate collections to increase revenue and market share.
2. Retail Industry - Retailers can create in-store excitement by stocking a greater variety of Easter-themed chocolates and using updated packaging designs to attract customers.
3. Confectionery Industry - The confectionery industry can take advantage of seasonal occasions to expand their ranges of holiday-themed products and promote them through targeted marketing campaigns.