thisisneverthat and New Balance work in collaboration on a series of apparel and footwear that is designed with a sporty mindset for the season. The Korean streetwear imprint taps the help of New Balance to spotlight its signature footwear silhouettes the 2002R and the 860 V2.
There are two colorways that are both rooted in a neutral palette for a minimal design language. The first of the two is a bright iteration with white perforated leather materials at the base and sail as the accenting detail at the midsoles, the laces, and the overlays. It is then marked with grey around the branding details and details of red at the tongue branding. In addition to the footwear, there is apparel such as sweatsuits, a varsity jacket, tees, and more.
Collaborative Sporty Joint Apparel
thisisneverthat and New Balance Join Forces on a Capsule
Trend Themes
1. Sporty Collaborative Apparel - Collaborative effort between fashion and sportswear brands to create functional and stylish activewear for consumers.
2. Minimalistic Design Language - Design trend for apparel and footwear products that focus on neutral colorways and clean aesthetics.
3. Signature Footwear Silhouettes - Trend where fashion and sportswear brands collaborate to showcase iconic footwear styles in new and unique ways.
Industry Implications
1. Fashion - Opportunity for fashion brands to expand into the sportswear market and innovate with functional design.
2. Sportswear - Opportunity for sportswear brands to explore collaborations with fashion brands to bring new perspectives to functional activewear.
3. Footwear - Opportunity for footwear brands to showcase their iconic silhouettes in fresh ways through collaborations with streetwear and fashion brands.