Lifestock has launched 'THIS PKN,' a new shelf-stable vegan milk made from pecan nuts. While almond and macadamia have been the go-to source for several popular nut-based drinks, few companies have yet to explore the use of pecans, allowing Lifestock to differentiate itself from other dairy-free milk brands.
"Consumers who are looking for a locally sourced, richly flavored, sustainable, and nutritious choice will find it with THIS PKN. We can’t wait to welcome pecan fans and non-dairy consumers alike to join Team PKN," said Founder and CEO Laura Shenkar in a recent press release.
According to the company, although 'THIS PKN' is intended to function as a dairy replacement, it does possess a notably nutty flavor reminiscent of pie and praline.
Pecan Vegan Milks
This PKN is an All-New Kind of Nut-Based Dairy Milk Alternative
Trend Themes
1. Pecan Vegan Milk - The use of pecans as a dairy alternative offers a new flavor profile in the plant-based milk market.
2. Locally Sourced Ingredients - Consumers increasingly value locally sourced ingredients, creating an opportunity for nut-milk companies to highlight their sustainability practices and appeal to eco-conscious consumers.
3. Shelf-stable Vegan Milk - The rise of shelf-stable vegan milks provides a convenient and accessible option for consumers with active lifestyles or limited storage space.
Industry Implications
1. Plant-based Milk Industry - Companies in the plant-based milk industry can capitalize on the growing demand for sustainable, nutritious, and diverse dairy alternatives by expanding their range of nut-based milk products.
2. Pecan Farming Industry - The introduction of pecan-based vegan milk offers price stability and new market opportunities for the pecan farming industry.
3. Food Retail Industry - Retailers can increase their product offerings and attract a wider consumer base by including niche plant-based milk products such as pecan vegan milk in their shelves.