To make the most of the fact that millions of bottles of Tabasco sauce and utensils go missing near college campuses, Chipotle created the free Things You 'Borrow' Kit to help students survive the start of the back-to-school season. To make it easier for students to get their hands on these extra items from Chipotle, the brand is offering 50 free kits with the first digital orders in select markets. With these kits, Chipotle is aiming to "bring the entire Chipotle experience to your door or dorm, including the extras that we know get swiped in the restaurant."
For those who are outside of participating areas, Chipotle is also dropping the limited-edition kit on its online store. The full contents of the kit include: forks, napkins, plus Chipotle Pepper Tabasco and Green Jalapeño Tabasco sauce.
Burrito Chain Condiment Kits
Chipotle's Things You 'Borrow' Kit Shares a Set of Chipotle's Extras
Trend Themes
1. Condiment Kits - Opportunity for fast food chains to sell their in-house condiments in kits as a way to increase sales and brand loyalty.
2. Back-to-school Promotion - Opportunity for businesses to engage with students through special promotions during the back-to-school season.
3. Free Kits with Digital Orders - Opportunity for businesses to offer free kits with digital orders to enhance the customer experience.
Industry Implications
1. Fast Food - Fast food chains can offer condiment kits to customers as a way to increase sales and improve customer experience.
2. Education - Schools and universities can partner with businesses to provide back-to-school promotions for their students.
3. E-commerce - E-commerce businesses can offer free promotional items to customers with digital orders to increase customer satisfaction and brand loyalty.