As a fun and family-friendly theme park, Chessington World of Adventures Resort recently gave away free theme park tickets—but only to parents who would agree to lock away their phone for the day.
To challenged its guests to make the most of their visit by spending quality time with their family rather than one's phone, Chessington set up a "No Phone Zone" that promised free entry to those who could set aside their mobile devices for a day during the most recent bank holiday in the UK.
Knowing that many parents love using their phones to capture memories of their kids on rides, Chessington set parents up with disposable cameras to better help them live in the moment, and revisit photos taken at a later time and place.
Phoneless Theme Park Promotions
Chessington Gives Theme Park Tickets for Locking Away One's Phone
Trend Themes
1. Phone-free Experiences - Creating incentives for individuals to disconnect from their phones and focus on in-person interactions presents a disruptive innovation opportunity for theme parks and other leisure and entertainment industries.
2. Digital Detox Promotions - Offering rewards or discounts to individuals who commit to a period of time without their phones can be a valuable marketing strategy for businesses in various industries, encouraging customers to engage more fully with their products or services.
3. Providing Alternative Photo Capture Options - Introducing alternative methods for capturing and preserving memories, such as disposable cameras or other analog devices, can be a unique selling point and disruptive innovation opportunity for businesses in the photography and travel industries.
Industry Implications
1. Theme Parks - Theme parks can seize the opportunity to create phone-free zones and promote offline experiences as a way to differentiate themselves and enhance the overall visitor experience.
2. Leisure and Entertainment - Various sectors within the leisure and entertainment industry can explore phone-free promotions and activities to cater to individuals seeking digital detox experiences and encourage meaningful connections with others.
3. Photography and Travel - The photography and travel industries can disrupt the smartphone-dominated market by offering alternative photo capture options, like disposable cameras, to allow individuals to live in the moment and revisit memories later without the distractions of their phones.