'The Way Home' is a new "fully shoppable" lifestyle and home improvement TV series that's being launched by Lifetime and Wayfair on A+E Networks.
The show is hosted by interior designer Evette Rios and lifestyle expert Megan Colarossi, who offer various tips on how consumers can save money when taking on DIY projects, home renovations and other small jobs at home that can end up being quite costly if not properly planned out.
Each of the 10 The Way Home episodes follows a different theme, such as a season or holiday, and after the episode's culmination each week, viewers are able to visit the online page for The Way Home in order to shop a variety of products that were showcased, including everything from pillows and home decor to furniture.
Shoppable TV Series
'The Way Home' is a New Series from Lifetime and Wayfair
Trend Themes
1. Shoppable TV - The integration of e-commerce and television allows viewers to make purchases directly from a TV show, presenting a disruptive innovation opportunity for companies to monetize content in a new way.
2. DIY Home Improvement - The rise of DIY home improvement projects presents a disruptive innovation opportunity for companies to offer tools, supplies, and resources that empower consumers to take on their own renovations and save money.
3. Lifestyle and Home Decor Tips - The growing demand for lifestyle and home decor tips opens up a disruptive innovation opportunity for companies to provide content and products that help consumers improve their living spaces.
Industry Implications
1. TV and Media - The shoppable TV trend creates a disruptive innovation opportunity for TV networks and streaming platforms to generate additional revenue streams by integrating e-commerce into their content.
2. E-commerce and Retail - The shoppable TV series concept presents a disruptive innovation opportunity for e-commerce and retail companies to collaborate with TV shows and create an immersive shopping experience for viewers.
3. Home Improvement and Decor - The DIY home improvement trend presents a disruptive innovation opportunity for companies in the home improvement and decor industry to offer innovative tools, products, and services that cater to DIY enthusiasts.