When you approach the National Museum of Singapore you will be met by a contemporary reinterpretation of a banyan tree. The Tree by FARM is a massive installation project that uses the society's hustling, noise-polluting tendencies to its advantage.
Crafted out of a metal frame that has pulsating lights throughout, The Tree by FARM has hanging microphones that detect the varying sounds surrounding it. The pulsating lights will then modify their pulses accordingly.
Implications - The popularity of virtual and simulated environments becomes increasingly more popular with consumers, as advancements in technology offer customers new ways of interacting with their surroundings. The recent shift in buyers' attention from regular products to more energy-efficient and environmentally conscious items means businesses can attract customers with products and services that appeal to these concerns. The enhancement of traditional items and art with new technology continues to appeal to young buyers.
Forest-Inspired Installations
The Tree by FARM Creates Real Time Responses to Sound
Trend Themes
1. Interactive Installations - The use of technology to create interactive installations that respond to their environment presents a disruptive innovation opportunity for the event and entertainment industries.
2. Environmentally Conscious Products - The trend towards environmentally conscious products offers a disruptive innovation opportunity for businesses to appeal to consumers' green concerns.
3. Technology-enhanced Art - The enhancement of traditional art and items with new technology presents a disruptive innovation opportunity for businesses to attract young buyers.
Industry Implications
1. Event Industry - Interactive installations that respond to their environment present a disruptive innovation opportunity for the event industry to create unique and engaging experiences for attendees.
2. Entertainment Industry - The use of technology to create interactive installations that respond to their environment presents a disruptive innovation opportunity for the entertainment industry to offer new forms of entertainment.
3. Green Products Industry - The trend towards environmentally conscious products offers a disruptive innovation opportunity for businesses to create and market products that appeal to consumers' green concerns.