CROSSOVER and Mountain Research work in collaboration to launch THE SOUTHERN ANARCHO collection full of graphic silhouettes. The duo unveil the limited edition collection as a celebration of both the Malaysion sneaker brand and streetwear retailer's 15th anniversary.
The capsule is spotlighted by a t-shirt project that is designed with references to both contributing efforts. The main design language perfectly blends the Japanese pro-nature anarchist energy with the Malaysian brand's urban and rebellious nature. The tees feature a skull logo true to CROSSOVER on the front and instead of the usual top hat, it is replaced with a Mountain Hat from the year 2013 accomapnie with a bandana covering the face with text beneath the graphic reading "for anarchists mountaineers saunterer biker + punks."
Casual Graphic Muted Apparel
CROSSOVER & Mountain Research Drop THE SOUTHERN ANARCHO Capsule
Trend Themes
1. Graphic Silhouettes - Opportunity for brands to collaborate and create limited edition collections with graphic silhouettes that combine different design languages.
2. Pro-nature Anarchist Energy - Disruptive innovation potential in merging Japanese pro-nature anarchist energy with urban and rebellious streetwear brands.
3. Collaborative T-shirt Projects - Emerging trend of limited edition t-shirt projects that commemorate brand anniversaries and blend design elements from multiple contributors.
Industry Implications
1. Streetwear - Streetwear industry has an opportunity to capitalize on the trend of blending different design languages and urban rebellious energy.
2. Fashion Retail - Fashion retailers can leverage the trend of limited edition collaborative collections to attract customers and celebrate brand milestones.
3. Graphic Design - Graphic designers are well-positioned to explore the opportunity of creating unique and visually appealing t-shirt projects that combine different design elements.