In 2020, Tatcha will be launching The Serum Stick as an ultra-hydrating product that can be applied conveniently without tugging on the skin.
While some of Tatcha's best-selling products take the form of serums, this new release sets itself apart with a form that's comparable to a lip balm. The skin-refreshing product is designed to be used to refresh and rehydrate skin throughout the day, whether it is used under or over makeup. Notably, the product's formula is comprised of 80% squalane, which is known for its clarifying, balancing and anti-aging properties. One of the other key ingredients in The Serum Stick by Tatcha is Japanese lemon balm, which is soothing on the skin and reverses signs of sun damage.
Hydrating Solid Serums
The Serum Stick by Tatcha is Made with 80% Squalane
Trend Themes
1. Solid Serum Sticks - Disruptive innovation opportunity for the beauty and skincare industry in creating solid serum sticks that are convenient to use and hydrating for the skin.
2. High Squalane Concentration - Disruptive innovation opportunity for the beauty and skincare industry in incorporating high concentrations of squalane in products, as it is known for its clarifying, balancing, and anti-aging properties.
3. Lip Balm-like Formulation - Disruptive innovation opportunity for the beauty and skincare industry in creating skincare products that are designed and packaged like lip balms for convenient application and reapplication throughout the day.
Industry Implications
1. Beauty and Skincare - Innovation opportunities to create more convenient and hydrating skincare products while incorporating ingredients like squalane and Japanese lemon balm that are known for their beneficial properties.
2. Makeup - Innovation opportunities to create makeup products that can be applied over solid serum sticks without compromising the hydrating benefits of the serum.
3. Personal Care - Innovation opportunities to create personal care products in a solid serum stick format, such as hand creams and foot balms for easy and mess-free application.