Secret Location is an Interactive Media Production company specializing in groundbreaking ideas, online design and content production, among other capabilities. Based in Toronto, the company works with Television, and Commercial production companies, as well as Advertising Agencies to converge entertainment properties and campaigns online and through new media.
In order to showcase the company's capabilities, the company created a mysterious and interactive film to showcase their growing portfolio. The story builds on the emerging trend of interactive storytelling as entertainment.
James Milward, the company's producer/director and one of our very own Trend Hunters, has won numerous advertising and design awards for the site which allows people to maneuver through an interactive story to solve the mystery of where the 'Secret Location' is, as well as navigate the site.
Here are two more neat "choose your own adventure" concepts:
Choose Your Own Adventure Videos
The Secret Location
Trend Themes
1. Interactive Storytelling - There is an opportunity for businesses to explore interactive storytelling as a form of entertainment and engagement.
2. Online Design - The increasing demand for online design provides a disruptive innovation opportunity for companies to create visually appealing and user-friendly digital interfaces.
3. Content Production - Businesses can leverage the growing need for content production to create and distribute engaging and informative materials across various platforms.
Industry Implications
1. Interactive Media Production - The interactive media production industry can capitalize on the trend of interactive storytelling by offering innovative solutions for creating immersive and interactive experiences.
2. Television and Commercial Production - Television and commercial production companies can embrace interactive storytelling techniques to create unique advertising campaigns and captivating content.
3. Advertising Agencies - Advertising agencies can incorporate choose your own adventure concepts into their campaigns to enhance audience participation and create memorable brand experiences.