Nécessaire is the minimalist personal care brand that shares no-nonsense products that are as beneficial for people as they are the planet, and the newest drop introduces The Scalp Serum. This water-light, oil-free serum is made with a 5% biomimetic peptide blend of five peptides (at concentrations that have been clinically proven to help visibly minimize thinning and support new hair growth) and seven different molecular weights of hyaluronic acid for a deep dose of hydration. Also in the scalp serum formula, there's green tea to provide relief from itchiness and flakiness.
This scalp serum is touted as a "daily restorative treatment" and it helps to support thicker, fuller and healthier hair. This supercharged serum is suited to all scalp types and it's especially for those who are prone to dryness, scalp irritation, hair loss or thinning.
Restorative Scalp Serums
The Scalp Serum by Nécessaire is Infused with a Potent Peptide Blend
Trend Themes
1. Restorative Scalp Serums - Restorative scalp serums infused with potent peptides and deep hydration are gaining popularity for supporting hair growth and thickness.
2. Minimalist Personal Care - The rise of minimalist personal care brands like Nécessaire suggests a need for no-nonsense, sustainable and transparent product offerings.
3. Clinically-proven Botanical Ingredients - Consumers are turning to products with clinically-proven botanical ingredients, like green tea, for relief from scalp irritation and flakiness.
Industry Implications
1. Hair Care - The hair care industry has an opportunity to explore innovative, science-backed formulas for restoring scalp health and promoting hair growth.
2. Sustainability - Sustainability-focused personal care brands have a space to provide consumers with environmentally-friendly and ethically-produced products for scalp and hair care.
3. Natural Beauty - The natural beauty industry can capitalize on the increased demand for products with botanical and nature-derived ingredients for scalp and hair health.