RAW is a different kind of dating app and it's one that champions authenticity by having users share the real version of themselves with daily photo updates that are captured in real-time. Now, RAW is changing the online dating game with a pledge to mend broken hearts. RAW is calling for users to share their stories of heartbreak on TikTok, and every month, the app gives the contributor behind the most resonating story access to its Premium version.
What's more, RAW also rewards every month's winner with an all-expenses-paid dream date. The company pledges $30,000 to make a memorable date and help one user at a time rewrite their past. According to RAW co-founder Marina Anderson, "Our goal is to heal 100 broken hearts weekly. Only by sharing experiences and supporting one another, we can not just move past the pain but open our hearts to love again."
Heartbreak-Healing Dating Apps
RAW Wants to Mend 100 Hearts a Week and Pay for $30K Worth of Dates
Trend Themes
1. Authenticity-driven Dating Apps - Dating apps that emphasize authenticity are disrupting the online dating game by encouraging users to share their real selves and experiences.
2. Heartbreak-healing Platforms - Platforms like RAW are disrupting the dating industry by offering a space for users to share their stories of heartbreak and receive support and healing.
3. Rewards-based Dating Apps - Dating apps like RAW are disrupting the industry by rewarding users for sharing their stories and experiences with prizes such as access to premium features and all-expenses-paid dream dates.
Industry Implications
1. Dating Apps - Dating apps are being disrupted by platforms like RAW that prioritize authenticity and offer support for users dealing with heartbreak.
2. Online Dating - The online dating industry is being disrupted by platforms like RAW that aim to create a healing and supportive environment for users.
3. Social Media - Social media platforms like TikTok have become channels for users to share their stories of heartbreak, creating opportunities for apps like RAW to provide healing and support.