Plum, the first direct-to-consumer brand under the Curive Healthcare banner, introduced Plum Serum as its debut product and it's a clinically tested serum to address intimate dryness. The microbiome-friendly, hormone-free, fragrance-free serum was created to support the many women who suffer from vaginal dryness, a condition that's often overlooked and inadequately addressed. "Healthcare brands that are winning with consumers are doing so in a way that feels premium, sensorial, and interesting," says Matthew Line, Chief Marketing Officer of Curive Healthcare.
Many women experience dryness at pivotal points, such as during postpartum or menopause, and conditions or illnesses requiring treatments, like chemotherapy. Plum Serum uses advanced technology to optimize intimate skin comfort with peptides, hyaluronic acid, prebiotics, probiotics, lactic acid, omega-3, 7 and 9, and plum oil.
Clinically Tested Intimate Serums
Plum Serum Delivers Targeted Relief for Women Without Hormones
Trend Themes
1. Intimate Health Innovations - Microbiome-friendly serums like Plum Serum offer advanced, non-hormonal solutions addressing often-overlooked conditions such as vaginal dryness.
2. Direct-to-consumer Healthcare - The rise of brands like Plum under Curive Healthcare indicates a shift toward more personalized and accessible intimate health products.
3. Advanced Skincare Ingredients - Incorporating peptides, hyaluronic acid, and prebiotics into intimate health products showcases the trend of using high-quality skincare ingredients to enhance overall well-being.
Industry Implications
1. Women's Health - Innovative products like Plum Serum cater to specific women's health needs, particularly during postpartum and menopause, which are critical but often neglected areas.
2. Biotechnology - The formulation of microbiome-friendly, clinically tested serums demonstrates the intersection of biotechnology and consumer healthcare products.
3. Skincare - The inclusion of advanced skincare ingredients in intimate health products points to a growing convergence between skincare and health-focused formulations.