Japanese streetwear label BAPE works in collaboration with The Peninsula Boutique on a special limited edition design of a mooncake gift box. Mid-Autumn festival approaches and the duo participated in the festivities by creating its own iteration of the small egg custard mooncakes, stamped with the familiar Ape Head on top.
The mooncake gift box holds a set of four mooncakes, individually packaged in a special case adorned in the ABC CAMO design in pink. It is then held in a tin case adorned in the same patterning and color. The collaborative mooncake gift box between BAPE and The Peninsula Boutique will be available beginning this Friday on August 17th. It will be gifted to customers who spend over $4,000 HKS at Hong Kong's BAPE and BAPE Kid locations.
Logo-Emblazoned Mooncake Gift Boxes
The Peninsula Boutique Joins BAPE to Honor Mid-Autumn Festival
Trend Themes
1. Collaborative Limited-edition Designs - Opportunity for brands to team up and create exclusive products for special events, such as the Bape and Peninsula Boutique mooncake gift box.
2. Branded Packaging - Opportunity for companies to create unique and eye-catching packaging for their products, like the ABC CAMO design on the mooncake gift box.
3. Luxury Gift Items - Opportunity for brands to create limited-edition, high-end gift boxes that attract upscale customers like the one created by Bape and The Peninsula Boutique.
Industry Implications
1. Fashion - Fashion labels and retailers can capitalize on trend of limited edition collaborations to attract customers and create buzz around their products.
2. Food and Beverage - Food producers like bakeries and chocolatiers can add value to their products by teaming up with fashion labels or other brands to create exclusive packaging or limited edition treats.
3. Retail - Retailers can offer high-end, exclusive gift items like the Bape and Peninsula Boutique mooncake gift box to attract upscale customers and increase sales.