Spanish architecture firm Estudio Herreros created a dynamic look for the Munch Museum in Oslo, which now known as MUNCH thanks to its fresh look and new branding. The towering design of the building is a work of art itself that can be appreciated inside and out, especially since it promises to give people a new perspective on the city from its 11 exhibition halls and 13 storeys.
MUNCH is mostly dedicated to Norwegian painter Edvard Munch (best known for The Scream) and within the museum, there are 28,000 artifacts to explore, including everything from paintings and drawings to sculptures and photos. The dynamically designed museum also holds space for other contemporary artists, as well as winners of the Edvard Munch Art Award.
Gravity-Defying Art Museums
The MUNCH Museum Pays Tribute to the Painter of The Scream
Trend Themes
1. Dynamic Museum Design - Innovative architecture in museums can enhance the museum experience for visitors and provide opportunities for artists and curators to display art in unique ways.
2. Multi-layered Museum Experience - Museums that offer multiple floors of exhibits and diverse collections provide visitors with a comprehensive, immersive experience.
3. Museum Branding - Updating a museum's branding can create a fresh, modern image and generate renewed interest among visitors.
Industry Implications
1. Art and Design - Innovative museum design and curation rely heavily on artistic excellence and creativity.
2. Tourism and Hospitality - Visiting museums is a popular activity for tourists, making it important for the hospitality industry to be aware of new and exciting museums in different regions of the world.
3. Marketing and Advertising - Rebranding initiatives, like that of the Munch Museum, can create new advertising opportunities for marketing professionals.