We're all familiar with the morning after a night of heavy drinking: dry, chalky mouth, bloodshot eyes and a pounding, unrelenting migraine that makes you curse the light of day.
No, a hangover is not a glamorous experience, and it's one that gets decidedly less appealing with age. However, for her exclusive C-Heads editorial, also titled 'The Morning After,' photographer Janneke Storm makes the ordeal seem a little more enchanting.
This bewitching quality is in part due to the ethereal beauty of Yani, a model from Que Models, and partly due to her feminine, retro styling, done courtesy of Ainsley Hutchence from Sticks and Stones Agency. Makeup artist and hairstylist Kate Shanahan completes the look with "last night's" heavily winged eyeliner and super teased waves.
Retro Post-Party Editorials
Janneke Storm Photographs 'The Morning After' for C-Heads
Trend Themes
1. Morning After Photography - Opportunity to capture the beauty in seemingly mundane and unglamorous experiences.
2. Enchanting Hangover Aesthetics - Opportunity to turn negative experiences into aesthetically pleasing ones through retro and feminine styling.
3. Last Night's Makeup Trends - Opportunity to embrace imperfect, smudged makeup looks that imitate the aftermath of a night out.
Industry Implications
1. Fashion - Disruptive innovation opportunity: creating new clothing lines and retro styling services that center around the morning after aesthetic.
2. Photography - Disruptive innovation opportunity: marketing morning after photography as a new genre that captures the beauty and emotion of seemingly unglamorous experiences.
3. Cosmetics - Disruptive innovation opportunity: marketing imperfect and smudged makeup looks as a new trend that embraces the morning after aesthetic.