There are two kinds of farmers out there: those who dotingly tend to their crops and those who would rather let nature do all the work for them—guess what group The Lazy Farmer belongs to?
The Lazy Farmer is a fictitious line of dried snacks created by Simen Wahlqvist that plays off the idea that "the only thing he is good for is waiting for things to age." The concept packaging for the dried snacks comes in color-coded pouches that look like they came straight from the farm. In addition to color, each of the snacks is differentiated by a humorous description of the product with words like "dusty," "musty," "rusty" or "crusty" old. Although these are not typically words that you'd see on food packaging, it proves that the fictive brand has a sense of humor.
Lethargic Dried Snack Packaging
Dried Snack Food Packaging for the Lazy Farmer is Humorous
Trend Themes
1. Humorous Packaging - Opportunity for brands to create humorous packaging that stands out and entertains consumers.
2. Color-coded Packaging - Potential to use color-coded packaging to differentiate product variants and enhance visual appeal.
3. Brand Personality - Importance of infusing brand personality into packaging design to connect with consumers and create a memorable experience.
Industry Implications
1. Snack Food - Snack food industry can explore unconventional packaging strategies to catch consumer attention and increase brand recognition.
2. Food and Beverage - Food and beverage industry has the opportunity to embrace creative and humorous packaging designs to engage consumers on a deeper level.
3. Marketing and Advertising - Marketing and advertising industry can help brands develop packaging strategies that showcase brand personality and foster brand loyalty.