Heinz Ketchup and KitKat work together on the KitKat’Chup bar, which blends together two questionable combinations. To unveil the bar, the two brands showcase the product on their TikTok accounts where the brands give skeptical employees the unusual snack.
The unique snack is made with the iconic chocolate wafer snack that is complete with a red-brown tone. The visual was made by The Kitchen, which is the in-house creative agency of Kraft Heinz. It is interestingly flavored with sweet and savory notes, which has been done before in 2020 for Valentine's Day/ Heinz announces the collaborative on social media with a photo of the product reading "Even when it’s KitKat, It Has to be Heinz."