The KFC Double Down made waves when it first launched back in 2010 but was only available for a short while leaving many fans eager to get their hands on another one, which they now can. The QSR brand has announced it will be reviving the sandwich for a short four-week stint to provide patrons with the chance to enjoy the protein-focused item once again. The sandwich features the familiar silhouette of the original with two pieces of Extra Crispy chicken breast fillets that act as buns to sandwich two pieces of bacon, two slices of cheese and mayo or spicy sauce.
The KFC Double Down will be available starting March 6, 2023 and will arrive at participating locations in the US nationwide.
Revived Protein-Packed QSR Sandwiches
The KFC Double Down is Being Relaunched for a Limited Time
Trend Themes
1. Revived QSR Items - There is an opportunity for QSR brands to bring back popular menu items for a limited time to generate hype and attract customers.
2. Protein-focused Sandwiches - There is a growing trend among QSR consumers for protein-packed menu items, presenting an opportunity for brands to offer more options in this category.
3. Fast Food Remixes - There is potential for QSR brands to experiment with remixing classic items in innovative ways to appeal to nostalgic and adventurous consumers.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSR brands can capitalize on the trend of bringing back popular menu items for a limited time.
2. Food and Beverage - This trend of protein-focused menu items is not limited to QSRs, and presents an opportunity for innovation in the food and beverage industry at large.
3. Marketing and Advertising - There is an opportunity for marketing and advertising agencies to work with QSR brands to create campaigns and strategies around bringing back popular menu items and promoting protein-focused options.