In light of the release of all The Hobbit films, brewing company BevLink and Fish Brewing have paired up to create a series of three beers based off the popular fantasy movies. Each beer bottle pay tribute to a different popular character from Middle Earth.
These Hobbit-inspired beers come with three tantalizing flavors to choose from. First up is the Gollum Precious Pills with a light pilsner taste. Second is the Smaug Stout with a richer and deeper flavor profile. Last is the Bolg Belgian Style Ripel named after the orc leader. Each beer bottle comes with a graphic of the said character along with a mini bio that tells consumers the tale of the character, where they came from and their role in the story of Middle Earth.
Fantasy Shire Beers
These Delicious Kraft Beer Bottles Were Inspired by the Hobbit Films
Trend Themes
1. Film-inspired Craft Beers - Opportunity to create craft beer collaborations based on popular films or franchises.
2. Character-driven Packaging - Potential for incorporating character-themed packaging and storytelling into product design.
3. Niche Fanbase Products - Possibility to cater to niche audiences by creating products inspired by fantasy or pop culture phenomena.
Industry Implications
1. Craft Beer - Craft breweries can tap into the trend of film-inspired beers to attract new customers.
2. Product Design - Product designers can explore the use of character-driven packaging to add storytelling elements to their creations.
3. Licensed Merchandise - Companies specializing in licensed merchandise can collaborate with franchises to create niche products for dedicated fans.