To coincide with the premiere of The Golden Bachelorette, Nékter Juice Bar created The Golden Trio to underscore that self-care can be both rewarding and delicious at any stage of life.
In 2023, The Golden Bachelor introduced a single senior bachelor searching for love, distinguishing itself from The Bachelor by focusing on mature relationships and life experiences, rather than the typical younger contestants. In 2024, The Golden Bachelorette will share a new story on finding love at any age.
For a limited time—until the end of the season of "The Golden Bachelorette"—all Nekter Juice Bars will be offering up dramatic yet healthy fall-flavored items like the Spiced Golden Apple Smoothie, Golden Latte and Spiced Golden Apple Bowl. Additionally, guests can enjoy "Golden Hour" specials all season long, including BOGO Golden Trio menu items every Wednesday.
All-Ages Self-Care Menus
Nékter Juice Bar's The Golden Trio Coincides with The Golden Bachelorette
Trend Themes
1. Aging-focused Marketing - By highlighting products that cater to the older demographic, brands can leverage the growing interest in age-inclusive wellness and lifestyle.
2. Seasonal Self-care Offerings - Brands can captivate customers with limited-time, seasonally themed self-care products that emphasize health and wellness.
3. Television Tie-in Promotions - Collaborations between TV shows and brands offer unique marketing opportunities, blending entertainment with consumer engagement.
Industry Implications
1. Food and Beverage - Creating season-specific health-focused menus can enhance appeal and drive foot traffic to juice bars and cafes.
2. Health and Wellness - Expanding self-care product offerings to be inclusive of all ages can open up new market segments within the wellness industry.
3. Entertainment Marketing - Utilizing popular media events to launch themed promotions presents a dynamic approach to increasing brand awareness.