The Go Getter by Jamba is a brand-new plant-based smoothie that has landed on the menu at a time of year when many people are committing to big health and wellness goals. The supportive new smoothie is full of citrus and tropical flavors and ingredients like matcha green tea, a vegetable and fruit juice blend, mangos, kale and orange juice. As such, there are at least three full servings of veggies in each smoothie, and it is packed with vitamins and antioxidants.
"With The Go Getter, Jamba fans can jumpstart their 2022 routines in a way that's easy, convenient, delicious, and portable," said Danielle Fisher, Vice President of Marketing for Jamba. Although green drinks can sometimes seem intimidating, this one is packed with immunity benefits and flavor to provide a wellness boost all winter long.
Veggie-Rich Matcha Smoothies
The Go Getter by Jamba Has at Least Three Full Servings of Veggies
Trend Themes
1. Plant-based Smoothies - There is a growing demand for plant-based beverages, creating opportunities to develop innovative products such as The Go Getter by Jamba.
2. Veggie-rich Beverages - Creating health-focused beverages like The Go Getter by Jamba that are packed with several servings of veggies is becoming a popular trend in the beverage industry.
3. Immunity-boosting Drinks - There is a growing demand for functional beverages that provide immune system support, presenting an opportunity for the development of drinks like The Go Getter by Jamba.
Industry Implications
1. Beverage Industry - Companies within the beverage industry can develop innovative products like The Go Getter by Jamba that cater to the growing trend of health-conscious consumers seeking plant-based, veggie-rich, and immunity-boosting drinks.
2. Health and Wellness Industry - The health and wellness industry can take advantage of the growing trend toward healthier habits by promoting products like The Go Getter by Jamba, which is a convenient and nutritious way to consume several servings of veggies.
3. Convenience Food Industry - Companies in the convenience food industry can incorporate more healthy product options like The Go Getter by Jamba, which can contribute to a more health-conscious population while meeting their demand for convenient and portable options.