For those who remember John Elerick’s ‘Sorry It’s Over’ video, he and the crew have put together a new one entitled 'The Gentlemen’s Rant: Starbucks.'
Chances are you’ve heard people rip on Starbucks for whatever unsatisfactory coffee or service they’ve been given by the franchise. In The Gentlemen’s Rant: Starbucks, the fellas lay out all the flaws, faults and annoyances commonly found by most consumers. Whether the environment is too noisy or a barista has tried selling them a Barbra Streisand CD, it’s clear that these guys really can’t stand what the coffee franchise has to offer.
In addition to The Gentlemen’s Rant: Starbucks clip, there are also other hilarious clips following the same theme, which I highly recommend checking out.
Candid Cafe Confessionals
'The Gentlemen's Rant: Starbucks' Lays Down the Truth
Trend Themes
1. Anti-starbucks Sentiment - There is an opportunity for small independent coffee shops and cafes to capitalize on the growing anti-Starbucks sentiment by promoting their unique offerings and personalized customer service.
2. Transparency in Customer Service - Businesses in the food and beverage industry can differentiate themselves by providing transparent and personalized customer service, addressing and resolving customer complaints in a timely and empathetic manner.
3. User-generated Content Marketing - Businesses can leverage the popularity of user-generated content to market their products, by encouraging customers to share their positive experiences on social media and other online platforms.
Industry Implications
1. Food and Beverage - Food and beverage businesses can differentiate themselves by providing personalized customer service and addressing customer complaints in a timely manner to build customer loyalty and retention.
2. Marketing and Advertising - Marketing and advertising agencies can advise businesses on leveraging user-generated content to build brand awareness and promote products in an authentic and effective manner.
3. Entertainment - Entertainment businesses can partner with content creators to produce engaging and humorous content that resonates with the target audience and helps build brand loyalty.