The Expert campaign is an innovative marketing strategy that focuses on how men can snap the perfect profile pic for their Facebook page. The YouTube video, which connects the viewer to the L'Oreal Facebook page, is a hilarious and hyperbolic look at how to get the best possible profile pic.
The Expert campaign works well in my opinion precisely because it uses humor in a very clever way. The campaign also taps into a collective desire to present oneself in the best possible light on Facebook.
Implications - This marketing strategy uses a veritable Renaissance man to create charm and appeal. Companies creating marketing campaigns aimed at both genders should consider an analogous approach as this character appeals to both men and women.
Clever Cosmetic Ads
The Expert Campaign by L'Oreal Focuses on the Perfect Facebook Pic
Trend Themes
1. Humorous Marketing - Incorporating humor into marketing campaigns can capture attention and engage audiences in a clever and memorable way.
2. Perfecting Online Profiles - Highlighting the importance of presenting oneself in the best light on social media platforms like Facebook can create opportunities for beauty and grooming industries to offer products and services catering to online image enhancement.
3. Gender-inclusive Advertising - Creating marketing campaigns that resonate with both men and women can broaden the target audience and increase brand appeal.
Industry Implications
1. Beauty - The beauty industry can explore innovative ways of helping individuals improve their online image through cosmetic products, skincare routines, and digital image enhancement tools.
2. Grooming - The grooming industry can develop campaigns and products that assist individuals in grooming and styling techniques to achieve their desired online image.
3. Marketing - Marketing agencies can embrace humorous and gender-inclusive approaches in their campaigns to effectively engage target audiences and drive brand awareness.