Wikipedia says the definition of a SUPERMODEL is "is a highly-paid elite fashion model who usually has a worldwide reputation and often a background in haute couture and commercial modeling."
The term supermodel became trendy in the 80's and early 90's when a group of 6 beauty queens or, "The Big 6" as they were called, entered the spotlight. They weren't just pretty faces - they became legends, appearing on talk-shows, front pages of gossip mags, and they even got movie roles, letting them rake in millions.
Claudia Schiffer, Cindy Crawford, Kate Moss, Linda Evangelista,Naomi Campbell, Christy Turlington and Kate Moss wouldn't get out of bed for "less than 10,000 a day," but now. R.I.P... the Supermodel is dead.
Or so says Claudia Schiffer, one of the original 6. Like the ice age claimed the dinosaurs, she claims supermodels are extinct!
T
he German beauty recently said to the press that aspiring models can no longer achieve the kind of fame she or the others had in the 90's because the competition is too strong and there are just too many models these days. According to the Daily Mail, she was quoted, "The advertising industry is very much taken with pop stars and actresses. Supermodels like we once were don't exist any more. I can remember when I needed four bodyguards to get backstage from a Chanel show just to my car. And that wasn't only me. It isn't like this any more."
The only model Schiffer even claims to come close these days is Brazilian beauty Gisele Bundchen. According to Schiffer "Her face is well known, her name is recognized - but no other girl comes to mind that people in the street would recognise."
Death Of The Supermodel
An Era Ends
Trend Themes
1. Death of the Supermodel - The era of highly-paid elite fashion models is coming to an end, and new opportunities for mainstream models of all shapes, sizes, and backgrounds are arising.
2. Emergence of the Social Media Star - Social media platforms are providing new opportunities for models, influencers, and other personalities to gain fame and recognition without relying solely on traditional modeling agencies.
3. Diversification of the Modeling Industry - The modeling industry is becoming more inclusive and diverse, and models of all body types, ethnicities, and backgrounds are being embraced and celebrated.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry must adapt to the changing landscape of modeling and embrace new, diverse faces to better connect with consumers.
2. Entertainment and Media - As social media stars rise in popularity, the entertainment and media industry must adapt their marketing strategies to reach younger audiences.
3. Technology and Innovation - Advancements in modeling technology, such as virtual reality and 3D scanning, are allowing for new opportunities and efficiencies in the modeling industry.