The EDDEN Project by Rhum J.M. puts the distillery at the top of the leaderboard in the sustainability movement. Rhum J.M. is the largest distillery in the Mount Pelée area in Martiique. The brand is working to address the challenges to cultivate within the area's terroir-driven tropical climate while remaining socially and environmentally responsible.
Rhum J.M.'s EDDEN Project, which stands for Engagés pour le Développement Durable de nos Écosystèmes et de notre Nature, details the company's measures towards sustainability. These include timelines, certifications, figures, and topics from Rhum J.M.'s strict ethical green practices, including the preservation of the region's biodiversity, sugarcane harvesting techniques, and volcanic soil cultivation. Other measures address unique waster waste treatment techniques, the reduction of emissions, waste management protocols, and shipping and supply chain efficiency, among others.
Booze-Branded Eco Projects
The EDDEN Project by Rhum J.M. Aims to Reduce its Environmental Impact
Trend Themes
1. Sustainable Distilleries - Distilleries are increasingly adopting sustainable practices to reduce their environmental impact and appeal to socially conscious consumers.
2. Eco-friendly Supply Chains - Companies are investing in eco-friendly shipping and supply chain practices to reduce emissions and waste.
3. Green Certifications - Businesses are pursuing green certifications and providing transparency on their ethical, environmental practices to appeal to environmentally conscious consumers.
Industry Implications
1. Alcohol & Spirits - Alcohol and spirits companies are taking steps to reduce their environmental impact and obtain green certifications to appeal to eco-conscious consumers.
2. Shipping & Logistics - Shipping and logistics companies are investing in eco-friendly practices to reduce emissions and waste and appeal to businesses with sustainable values.
3. Certification & Accreditation - Certification and accreditation companies are seeing increased demand for eco-friendly and sustainable certifications as businesses seek to demonstrate their environmental values.