'STARBUCKS TOUCH The Drip' is the product of a collaboration between Starbucks Japan and Japanese streetwear brand Beams, which introduces a stylish and convenient new way for people to pay for coffee.
True to its name, The Drip takes the form of a drop-shaped keychain accessory, which can be used with prepaid Starbucks cards and Mobile Cards on smartphones with the coffee chain's tap-and-pay system. In total, there are five colored drops available, each of which represents a specific aspect of coffee culture. For instance, black represents an undiluted brew, while the white drop reminds of milk.
Previously, Starbucks collaborated with Japanese men's apparel brand Uniform Experiment to create the STARBUCKS TOUCH contactless payment phone case. Just recently, Starbucks also released the My Starbucks Barista app, which makes it possible for patrons to place orders using voice commands.
Coffee Payment Keychains
'STARBUCKS TOUCH The Drip' is a Contactless Payment Solution
Trend Themes
1. Contactless Payment Solutions - The trend of creating stylish and convenient ways to pay for products, such as keychain accessories and phone cases.
2. Personalized Coffee Culture - The trend of representing different aspects of coffee culture through unique designs, like the colored drops on the keychain accessory.
3. Voice Command Ordering - The trend of using voice commands to place orders, as seen with the My Starbucks Barista app.
Industry Implications
1. Retail Technology - Opportunity for retailers to develop contactless payment solutions and incorporate personalized designs to enhance the customer experience.
2. Fashion Accessories - Opportunity for fashion brands to collaborate with retailers and create stylish keychain accessories that integrate contactless payment functionalities.
3. Mobile Apps - Opportunity for app developers to explore voice command technology and develop ordering apps for businesses in various industries.