Japanese streetwear imprint WTAPS works with fragment design by Hiroshi Fujiwara, and Tokyo concept retailer THE CONVENI on a three-way collaborative collection for the Winter 2019 season. The trio designed the casualwear pieces with inspiration drawn from the game Othello, also known as Reversi. It is a strategy board game by Mattel and it boasts a checkerboard pattern of black and white details.
The capsule features a long sleeve checkered shirt, short and long sleeve tees in black or white options, and the actual board game itself. The collaborative capsule comes with a miniature iteration of the came that come with branded counter pieces in place of the original pieces. The capsule is now available to shop at Tokyo's THE CONVENI store location.
Monochromatic Checkered Casualwear
WTAPS, Hiroshi Fujiwara, & THE CONVENI Join Forces on a Capsule
Trend Themes
1. Checkered Casualwear - Disruptive innovation opportunity: Explore new design possibilities by incorporating checkered patterns into casualwear collections.
2. Three-way Collaborative Collections - Disruptive innovation opportunity: Foster collaboration between multiple brands to create unique and desirable products.
3. Inspiration From Board Games - Disruptive innovation opportunity: Utilize the popularity of board games as a source of inspiration for fashion collections.
Industry Implications
1. Streetwear Apparel - Disruptive innovation opportunity: Introduce innovative design elements and collaborations to the streetwear industry.
2. Retail - Disruptive innovation opportunity: Create exclusive capsule collections that drive foot traffic and sales for brick-and-mortar stores.
3. Toy and Game - Disruptive innovation opportunity: Expand into fashion collaborations and themed products to tap into the growing demand for board games.