To better serve consumers who are interested in mindful drinking experiences, alcohol brands are creating low-ABV and entirely alcohol-free products—and beyond this, entire establishments are changing too, introducing a new wave of venues like The Clean Vic. This new venture by Sainsbury's exclusively serves low- and no-alcohol drinks and offers educational mocktail-making classes and tasting sessions.
Entry to The Clean Vic costs just £5 and this price includes two free drinks and bar snacks. At the low-alcohol pub, visitors are able to enjoy products like craft beer Lucky Saint and low-alcohol distillate Celtic Soul.
Across the UK, Millennials in particular are embracing more mindful drinking rituals and according to one statistic, "almost one-third of 16 to 24-year-olds [are] not drinking at all." At the same time, people do not want to miss out on social events and drinking culture, which is reshaping the alcohol industry and the way products are consumed.
Low-Alcohol Pubs
The Clean Vic by Sainsbury's Serves Only Low- and No-Alcohol Drinks
Trend Themes
1. Mindful Drinking - Alcohol brands are creating low-ABV and entirely alcohol-free products to cater to the needs of consumers who are interested in mindfulness practices.
2. Low-alcohol Establishments - Entire establishments are changing to introduce a new wave of venues like The Clean Vic that exclusively serve low- and no-alcohol drinks.
3. Mocktail-making Classes and Tasting Sessions - Low-alcohol establishments like The Clean Vic are offering educational mocktail-making classes and tasting sessions to differentiate from traditional pubs and bars.
Industry Implications
1. Alcohol Industry - The rise of mindful drinking and low-alcohol establishments presents an opportunity for the alcohol industry to develop and market low-ABV and entirely alcohol-free products.
2. Hospitality Industry - Low-alcohol establishments like The Clean Vic are disrupting the traditional hospitality industry by offering a new type of social experience for consumers interested in mindful drinking.
3. Education Industry - The educational mocktail-making classes and tasting sessions offered by low-alcohol establishments like The Clean Vic are creating opportunities for the education industry to collaborate and offer specialized courses related to low-alcohol beverages.