TOMBOGO works in collaboration with American footwear imprint Saucony on the Butterfly sneaker model, boasting unique elements throughout the entire silhouette. It made its first debut during New York Fashion Week back in February and has a three-in-one design.
It starts with a sock-like layer that can be removed and worn in or outsole out the outer shell unit, which is also wearable. Both of the silhouettes can connect together or be worn separately with their slip-on accessibility. Co-branding details are marked at the heel section, on both sides of the midsole, and at the custom holographic box unit. The colorway remains simplistic with light tones throughout and red as the accenting hue at the branding and stitching.
Three-In-One Layered Sneakers
TOMBOGO and Saucony Join Forces on the Butterfly Sneaker
Trend Themes
1. Layered Sneakers - Developing sneakers with removable layers presents an opportunity for customizable and versatile footwear.
2. Three-in-one Design - Integrating three distinct features into one product provides a convenient and space-saving solution for consumers.
3. Co-branding - Combining two or more brands on a single product can create a unique selling proposition and expand brand awareness for both parties involved.
Industry Implications
1. Footwear - The footwear industry can explore innovative ways to design with interchangeable layer options for consumers.
2. Fashion - The fashion industry can experiment with new styles and designs by collaborating with other brands in co-branded product releases.
3. Retail - Retail businesses can leverage three-in-one products to provide their customers with unique and versatile options that save space and increase customization.