The Bumble Bee Seafood Company is changing its multipack can product packaging from shrink wrap to readily recyclable paperboard cartons and in doing so, it is estimated that it will help to eliminate 23 million pieces of plastic waste per year. This shift to more sustainable packaging is spanning all multipacks produced by the company, and the paperboard is made from 100% recycled material. including a minimum of 35% post-consumer content and is certified by the Forest Stewardship Council.
As part of its Seafood Future program, launched in 2020, Bumble Bee committed to a goal to ensure that 98% of Bumble Bee packaging would be recyclable by 2025. This change from shrink wrap to paperboard will help to push the brand from 96% to 98% readily recyclable packaging and speed up the timeline by three years.
Recyclable Tuna Cartons
The Bumble Bee Seafood Company is Adopting Recyclable Paperboard Cartons
Trend Themes
1. Recyclable Multipack Packaging - The shift to more sustainable packaging from shrink wrap to readily recyclable paperboard cartons is a trend in reducing plastic waste in product packaging.
2. Green Packaging Initiatives - Businesses' commitment to environmentally friendly packaging is a trend in responding to consumer expectations and reducing carbon footprint.
3. Sustainable Packaging Materials - The trend is towards the use of sustainable and biodegradable materials in packaging to provide a more eco-friendly alternative to traditional materials.
Industry Implications
1. Food and Beverage - The food and beverage industry is adopting more sustainable packaging options to reduce plastic waste and respond to customers' demand for eco-friendly products.
2. Retail - Retailers are seeking to reduce their carbon footprint by shifting towards recyclable, biodegradable, and environmentally-friendly packaging solutions for their products.
3. Packaging - The packaging industry is developing innovative and eco-friendly solutions to meet the growing demand for sustainable packaging options.