California-based beverage brand Bolthouse Farm has announced the launch of the Bolthouse Farms Immunity Suite, a new line of nutritious juices and health-boosting shots formulated to support customers' immunity. A well-timed release, the new product line looks to support the additional health needs of individuals and families during cold and flu season.
The new Bolthouse Farms Immunity Suite consists of two new juices -- the Green Immunity Boost Smoothie and the Superfood Immunity Boost juice blend -- and a range of wellness shots such as Bolts Immunity Elderberry shot and the Bolts Immunity wellness shot.
"The new immunity-boosting beverages reaffirm our century-long commitment to creating delicious products that are good for you and helping to create a daily ritual to support immune health that is easy and uncomplicated," said Amy Shoemaker, director of marketing at Bolthouse Farms Brands.
Immune-Boosting Beverages
The Bolthouse Farms Immunity Suite Arrives in Time for Cold/Flu Season
Trend Themes
1. Immune-boosting Beverages - Immunity-focused products that strengthen health and wellness will continue to gain more popularity in the beverage industry.
2. Plant-based Offerings - There has been a rise in demand for plant-based products in the beverage industry and it is expected to continue with a focus on immune-boosting ingredients.
3. Functional & Innovative Packaging - Innovative packaging of immunity-boosting products is a key opportunity to create a competitive advantage and provide convenience to consumers.
Industry Implications
1. Beverage - Manufacturers in the beverage industry have the opportunity to develop immunity-boosting products to cater to the increasing demand for health-focused beverages.
2. Wellness - Wellness companies can leverage the demand for immunity-boosting products and create innovative solutions that cater to customers' health needs.
3. Packaging - Packaging industries can explore new packaging solutions and designs that appeal to health-conscious consumers and provide a competitive edge to manufacturers of immunity-boosting products.