The Body Shop Honey collection, called 'Honeymania,' is the newest line of delicious-smelling pampering tools from the luxurious brand, containing everything from creamy body butters to exfoliating scrubs. Along with its honeyified scent and all-natural ingredients, the Honeymania collection comes with a charitable mission statement. The honey comes from a community fair trade partner in Ethiopia, which The Body Shop has been purchasing since 2009.
Two other collections were launched at the Honeymania event: Color Crush Makeup, and Camomile Makeup Remover. The Color Crush line consists of a ton of pigmented cosmetics, each serving to brighten up the wearers' faces with their neon hues. The Camomile Makeup Remover collection is made up of soft, sensitive skin-friendly products that use natural flowers to gently remove makeup from the skin.
At The Body Shop Honeymania launch party, Trend Hunter TV was able to chat with the VP of Brand Values Laura Cummins. She discussed the Body Shop's commitment to helping the world, encouraging animal safety, and making women feel beautiful inside and out.
Honeyfied Body Butters
The Body Shop Honey Collection is Socially Responsible
Trend Themes
1. Charitable Beauty Products - The Honeymania collection by The Body Shop demonstrates the trend of beauty products that support charitable causes.
2. Natural Ingredients - The Honeymania collection highlights the trend of using all-natural ingredients in skincare and beauty products.
3. Socially Responsible Brands - The Body Shop's commitment to helping the world and encouraging animal safety reflects the trend of socially responsible brands.
Industry Implications
1. Beauty and Skincare - The Honeymania collection showcases disruptive innovation opportunities in the beauty and skincare industry by combining charitable initiatives and natural ingredients.
2. Cosmetics - The Color Crush Makeup collection demonstrates disruptive innovation opportunities in the cosmetics industry by offering vibrant pigmented products.
3. Personal Care - The Camomile Makeup Remover collection presents disruptive innovation opportunities in the personal care industry through its gentle and natural makeup removal products.